SEM ( Search Engine Marketing )

Content of the Program:

• SEO : on page and off page SEO
• Why search engine optimization is important for your business
• Web analysis
• Tracking results and measuring success (Google analytics)
• Keyword research and content analysis tools
• Webmaster Tools
• Link building techniques
• CPC Marketing: G.Adword and Facebook and LinkedIn
• E-Mail Marketing
• Social Marketing
• Forums Marketing
• Classified Ads
• RSS Marketing
• Banner and link exchange

Case Study :

• Front page as a CMS (content management system )
• How to export products
• How to sell services
• How to market information
• How to sell yourself
• How to get jobs in Gulf area, Europe and USA